In this course we discuss the role of HRM in delivering an organizational reputation as an Employer of Choice.
We start with a brief overview of how to make your organization more attractive to potential employees in today’s competitive labor market. This leads to a conversation about examining how the organization is perceived in the recruitment market, including the appropriateness of recruitment marketing. Then we explore how people, having made the choice to join the organization, will make a conscious choice to stay by examining retention best practices.
This course serves to examine the creation of a vision for your workforce and how to bring that vision to life.
Prerequisites
No advanced preparation or prerequisites are required for this course.
Learning Objective
- Discover how to make your organization more attractive to potential employees in today’s competitive labor market
- Identify the perception of the organization in the recruitment market and the appropriateness of recruitment marketing
- Explore retention best practice
Last updated/reviewed: July 20, 2025
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INTRODUCTION AND OVERVIEW
- Introduction to Becoming an Employer of Choice 10:56
- The Role of Human Resource Management 13:19
- Greater Attractiveness to Investors 13:10
- Making your Organization Attractive 10:55
- Core Types of Employer Brand 8:41
- Identify the Perception of the Organization 8:44
- Retention Best Practice 9:04
- Hire People Who Fit Your Culture 7:54
- Conclusion 4:24
CONTINUOUS PLAY
- Becoming an Employer of Choice 1:27:05
SUPPORTING MATERIALS
REVIEW AND TEST
- REVIEW QUESTIONS quiz
- FINAL EXAM exam
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