In a profession where many CPAs and accountants operate as generalists, specializing within a niche can provide a huge competitive advantage. Many firms have realized that the more focused their practices become, the more their practices grow. Plus, clients and prospects will travel further, wait longer, and also pay higher fees to work with a specialist.
In this course, Andrew Schwartz CPA explains to accountants new to the profession the value to becoming a specialist. According to Andrew, specializing in a niche allows an accountant to build a much deeper knowledge base in his or her area of interest and expertise, allowing that accountant to work more effectively and also provide clients, prospects and referrers with better information, advice and strategies. Many course attendees will leave the session with a new excitement to commit to a niche and will realize how easy it is to build a successful firm or practice group working primarily with only those clients from industries or other niches that you actually choose to work with.
According to one of Andrew’s colleagues who began building his niche CPA practice in the late 1990’s: “My CPA practice has grown 500% over ten year and my success has largely been due to working to create a niche practice. Clients really appreciate the value you bring when you know their industry. It sets you apart from the competition.”
Course Key Concepts: Accountant, CPA, niche, specialist, specialty, benchmark
SKU *: crs-1671024
Sell price $: 36.00
Course Preview:
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Course Short Description:
In this course, Andrew Schwartz CPA explains to accountants new to the profession the value to becoming a specialist.
Compliance Deep Tag: - None -
Credit Hours: 1
CPE Credits Awarded *: 1
Approval Status: - None -
Course is for: ** Main Course Library **
Course Duration: 1
Complexity of Content: Basic
Suppress in lists: No
Last Updated/Reviewed Date: March 19, 2024
Prerequisitses:
No advanced preparation or prerequisites are required for this course.
Learning Objective:
- Recognize how specializing within a niche is preferable to operating as a generalist for accountants working in today’s competitive business environment
- Discover how to create a concise vision statement and a meaningful tagline for your firm’s specialty using examples provided in the course
- Explore real-life benchmarking examples created by Andrew for his niche client base
Course Type: CPE Course
crs_type:
CPE Course
Format: on_demand
format_crs:
on_demand
Audit & Accounting: No
Careers: No
Ethics (NASBA): No
Excel: No
Finance: No
Human Resources (HR): No
Internal Audit: No
Leadership & Management: No
Marketing: Yes
Operations: No
Productivity & Tech: No
Risk Management: No
Sales: No
Tax: No
Free Trail: No
Other: No
Field of Study: Communications & Marketing
crs cat:
Marketing
CPA: Yes
CPD-IES8: Yes
CMA: Yes
CFE: Yes
Yellow Book: No
CGFM: No
CIA: No
CRMA: No
CPP: No
FPC: No
CTP: No
FP&A: No
CISM: No
CRISC: No
CISA: No
CIST: No
CRFS: No
SHRM-CP: No
SHRM-SCP: No
PHR: No
SPHR: No
GPHR: No
aPHR: No
PHRca: No
PHRi: No
SPHRi: No
cert type:
CPA, CPD-IES8, CMA, CFE
Enable/Disable: Yes
CPE Credits CPA: 1
Field of Study CPA: Communications & Marketing
CPE Delivery Method CPA: QAS Self-Study
Program Location CPA:
Online
*Program Level: Basic
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: Yes
Hours CPD-IES8: 1
Field of Study CPD-IES8: Communications & Marketing
CPE Delivery Method CPD-IES8: QAS Self-Study
Program Location CPD-IES8:
Online
Enable/Disable: Yes
CPE Credits CMA: 1
Field of Study CMA: Communications & Marketing
CPE Delivery Method CMA: QAS Self-Study
Program Location CMA:
Online
*Program Level: Basic
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: Yes
CPE Credits CFE: 1
Field of Study CFE: Communications & Marketing
CPE Delivery Method CFE: QAS Self-Study
Program Location CFE:
Online
*Program Level: Basic
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location CGFM:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location YB:
Online
Enable/Disable: No
Program Location CIA:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location CRMA:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details CPP:
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<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 19 ILL 000</span> has been approved for 1.0 Recertification Credit Hour(s) toward CPP recertification through the American Payroll Association (APA). Please make note of the Course Code on your CPP Recertification Log. For more information about certification or recertification, please visit the APA website at <a href="http://www.americanpayroll.org/certification/recertification/">www.americanpayroll.org</a>. </span></td>
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Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details FPC:
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<td><img src="https://www.illumeo.com/lpfiles/certifications/APA-generic-RCH-updated-annually.png" width="80" height="80" alt="Approved by APA"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 19 ILL 000</span> has been approved for 1.0 Recertification Credit Hour(s) toward CPP recertification through the American Payroll Association (APA). Please make note of the Course Code on your CPP Recertification Log. For more information about certification or recertification, please visit the APA website at <a href="http://www.americanpayroll.org/certification/recertification/">www.americanpayroll.org</a>. </span></td>
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Enable/Disable: No
Program Location CTP:
On Demand/Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location FP&A:
On Demand/Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Description:
Approved for up to 2.4 FP&A recertification credits by the Association for Financial Professionals
Approved for up to 2.4 FP&A recertification credits by the Association for Financial Professionals
Enable/Disable: No
Program Location IRS-EA:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details IRS-EA:
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<td><img src="https://www.illumeo.com/lpfiles/IRS_CE_Provider_Logo_Color.jpg" width="150" height="39" alt="pre-approved by IRS"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span> has been approved for #### CPE credit hours toward IRS Enrolled Agent (EA) continuing education requirements. In accordance with the standards set forth in Circular 230 section 10.6, CE credits have been granted based on a 50-minute hour. </span></td>
</tr>
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Enable/Disable: No
Program Location CISM:
Online
Enable/Disable: No
Program Location CRISC:
Online
Enable/Disable: No
Program Location CISA:
Online
Enable/Disable: No
Program Location CIST:
Online
Enable/Disable: No
Program Location CRFS:
Online
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details SHRM-CP:
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<td><img src="https://www.illumeo.com/lpfiles/shrmcertseal2017.png" width="80" height="60" alt="pre-approved by SHRM"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span> has been approved for #### recertification credit hours toward SHRM-CP™ and SHRM-SCP™ recertification through the Society of Human Resource Management® (SHRM®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the Society for Human Resource Management website at <a href="https://www.shrm.org/certification">www.shrm.org</a>. </span></td>
</tr>
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</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details SHRM-SCP:
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<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/shrmcertseal2017.png" width="80" height="60" alt="pre-approved by SHRM"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span> has been approved for #### recertification credit hours toward SHRM-CP™ and SHRM-SCP™ recertification through the Society of Human Resource Management® (SHRM®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the Society for Human Resource Management website at <a href="https://www.shrm.org/certification">www.shrm.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details PHR:
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<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details SPHR:
 | This activity, ID No. 000000 has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. |
Description:
This program has been approved for 2 Business aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification credit hours through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute homepage at www.hrci.org.
The use of this seal confirms that this activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.
The use of this seal confirms that this activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details GPHR:
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<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details aPHR:
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<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details PHRca:
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<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details PHRi:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details SPHRi:
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<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
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Enable/Disable: Yes
Hours: 1.0
Free Marketing Course: No
Sponser: Illumeo
Participation: Solo
Instructor: Recorded
Presence: Remote