7 Social Media Reports in Google Analytics Every Marketer Should Know

If you’re wondering how to easily and effectively measure the performance of your social media activities, this course lays it out for you. Google Analytics, the most widely-used analytics program in the world, has some very powerful reports for assessing your social media performance.

We start with a simple performance comparison between your social media properties and the other marketing channels driving traffic to your website. Then, we dig deeper into your social media program, finding out the channels, content, and landing pages that are doing the best job generating inbound traffic, creating loyal users, and driving through to conversions. And we also gain a deeper understanding of which ones can be optimized.

At each stage, we look at the complete spectrum of key performance indicators, from acquisition to behavior to conversion. (The ABCs of analyzing your social media performance!). So get ready to gain new insights and understanding for improving your social media program’s impact.

SKU *: crs-1630607

Sell price $: 24.00

Course Author: Douglas Schumacher

Authored on: 2017-01-25 09:41:51 -0700

Course Preview:

Course Short Description:

In this course you learn how to easily and effectively measure the performance of your social media activities.

Course rating: 3.5(2)

Compliance Deep Tag: - None -

Credit Hours: 0

CPE Credits Awarded *: 0

Approval Status: - None -

Course is for: ** Main Course Library **

Course Duration: 1

Complexity of Content: Intermediate

Suppress in lists: No

Last Updated/Reviewed Date: March 24, 2024

Course Topic: Analytics, Social Media

Prerequisitses:

No advanced preparation or prerequisites are required for this course.

Learning Objective:

Discover how your social media program performs relative to your other marketing channels.
Recognize how social media users move through your site, and how it differs from other social media channels.
Identify the top content for driving traffic, building loyal users, and driving conversions.

Learning Tags:

Marketing analytics, Social marketing

Course Type: Non-CPE Course

crs_type:

Non-CPE Course

Format: on_demand

format_crs:

on_demand

Audit & Accounting: No

Careers: No

Ethics (NASBA): No

Excel: No

Finance: No

Human Resources (HR): No

Internal Audit: No

Leadership & Management: No

Marketing: Yes

Operations: No

Productivity & Tech: No

Risk Management: No

Sales: No

Tax: No

Free Trail: No

Other: No

Field of Study: - None -

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Marketing

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CIA: No

CRMA: No

CPP: No

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CTP: No

FP&A: No

CISM: No

CRISC: No

CISA: No

CIST: No

CRFS: No

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SHRM-SCP: No

PHR: No

SPHR: No

GPHR: No

aPHR: No

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SPHRi: No

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Online

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Online

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*Program Location:

Online

*Prerequisites:

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~Credit Details CPP:

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Approved for up to 2.4 FP&A recertification credits by the Association for Financial Professionals

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Online

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Online

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Online

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Online

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*Prerequisites:

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~Credit Details SPHR:

This activity, ID No. 000000 has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

Description:

This program has been approved for 2 Business aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification credit hours through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute homepage at www.hrci.org.
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*Prerequisites:

No advanced preparation or prerequisites are required for this course.

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            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
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*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details PHRi:

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            <td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
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*Prerequisites:

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            <td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
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Hours: 1.0

Free Marketing Course: No

Sponser: Illumeo

Participation: Solo

Instructor: Recorded

Presence: Remote