You are in danger of losing sales when you sell on price. Why? Because the next competitor can simply cut your price to take away your business.  Selling value is the best way to make it harder for competitors to take away your business.  A salesperson who sells on value builds long-term relationships with customers that are typically more profitable overall. 

Both management and salespeople have responsibilities to sell value.  Management must create a sales process based on selling value. Salespeople can avoid the mistake that makes selling value so much more difficult.  Salespeople need specific skills to sell value, not price.  Salespeople who understand the value their products offer and who create powerful testimonials will help their customers understand why it’s worth paying more for their products and services.

SKU *: crs-1644696
Sell price $: 24.00
Course Author: Maura Schreier-Fleming
Authored on: 2017-11-20 12:24:14 -0700
Course Preview:

<iframe src="//player.vimeo.com/video/240519413?autoplay=1" allowfullscreen="" frameborder="0" height="357" mozallowfullscreen="" webkitallowfullscreen="" width="635"></iframe>

Course Short Description:

This course shows how a salesperson who sells on value builds long-term relationships with customers that are typically more profitable sales. 

Course rating: 5.0(1)
Compliance Deep Tag: - None -
Credit Hours: 0
CPE Credits Awarded *: 0
Approval Status: - None -
Course is for: ** Main Course Library **
Course Duration: 1
Complexity of Content: Basic
Suppress in lists: No
Last Updated/Reviewed Date: March 11, 2024
Course Topic: Value Selling
Prerequisitses:

No advanced preparation or prerequisites are required for this course.

Learning Objective:
  • Identify management responsibilities to sell value       
  • Discover the way customers want you to communicate value  
  • Explore how to use sales meetings to sell value
  • Discover new strategies to compel customers to buy  
  • Identify sources of value to sell  
  • Discover the power of testimonial letters and how to use them to sell value  
Learning Tags:

Sales meeting sell

Course Type: Non-CPE Course
crs_type:

Non-CPE Course

Format: on_demand
format_crs:

on_demand

Audit & Accounting: No
Careers: No
Ethics (NASBA): No
Excel: No
Finance: No
Human Resources (HR): No
Internal Audit: No
Leadership & Management: No
Marketing: No
Operations: No
Productivity & Tech: No
Risk Management: No
Sales: Yes
Tax: No
Free Trail: No
Other: No
Field of Study: - None -
crs cat:

Sales

CPA: No
CPD-IES8: No
CMA: No
CFE: No
Yellow Book: No
CGFM: No
CIA: No
CRMA: No
CPP: No
FPC: No
CTP: No
FP&A: No
CISM: No
CRISC: No
CISA: No
CIST: No
CRFS: No
SHRM-CP: No
SHRM-SCP: No
PHR: No
SPHR: No
GPHR: No
aPHR: No
PHRca: No
PHRi: No
SPHRi: No
crma_irs: No
Enable/Disable: No
Program Location CPA:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

Enable/Disable: No
Program Location CPD-IES8:

Online

Enable/Disable: No
Program Location CMA:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

Enable/Disable: No
Program Location CFE:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

Enable/Disable: No
Program Location CGFM:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

Enable/Disable: No
Program Location YB:

Online

Enable/Disable: No
Program Location CIA:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

Enable/Disable: No
Program Location CRMA:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details CPP:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/certifications/APA-generic-RCH-updated-annually.png" width="80" height="80" alt="Approved by APA"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 19 ILL 000</span> &nbsp; has been approved for &nbsp;1.0 Recertification Credit Hour(s) toward CPP recertification through the American Payroll Association (APA). Please make note of the Course Code on your CPP Recertification Log. For more information about certification or recertification, please visit the APA website at &nbsp; <a href="http://www.americanpayroll.org/certification/recertification/">www.americanpayroll.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details FPC:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/certifications/APA-generic-RCH-updated-annually.png" width="80" height="80" alt="Approved by APA"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 19 ILL 000</span> &nbsp; has been approved for &nbsp;1.0 Recertification Credit Hour(s) toward CPP recertification through the American Payroll Association (APA). Please make note of the Course Code on your CPP Recertification Log. For more information about certification or recertification, please visit the APA website at &nbsp; <a href="http://www.americanpayroll.org/certification/recertification/">www.americanpayroll.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
Program Location CTP:

On Demand/Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

Enable/Disable: No
Program Location FP&A:

On Demand/Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

Description:
fp&a logo



Approved for up to 2.4 FP&A recertification credits by the Association for Financial Professionals
Enable/Disable: No
Program Location IRS-EA:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details IRS-EA:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/IRS_CE_Provider_Logo_Color.jpg" width="150" height="39" alt="pre-approved by IRS"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span>&nbsp;has been approved for &nbsp;#### CPE credit hours toward IRS Enrolled Agent (EA) continuing education requirements. In accordance with the standards set forth in Circular 230 section 10.6, CE credits have been granted based on a 50-minute hour. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
Program Location CISM:

Online

Enable/Disable: No
Program Location CRISC:

Online

Enable/Disable: No
Program Location CISA:

Online

Enable/Disable: No
Program Location CIST:

Online

Enable/Disable: No
Program Location CRFS:

Online

Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details SHRM-CP:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/shrmcertseal2017.png" width="80" height="60" alt="pre-approved by SHRM"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span>&nbsp;has been approved for &nbsp;#### recertification credit hours toward SHRM-CP™ and SHRM-SCP™ recertification through the Society of Human Resource Management® (SHRM®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the Society for Human Resource Management website at &nbsp; <a href="https://www.shrm.org/certification">www.shrm.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details SHRM-SCP:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/shrmcertseal2017.png" width="80" height="60" alt="pre-approved by SHRM"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span>&nbsp;has been approved for &nbsp;#### recertification credit hours toward SHRM-CP™ and SHRM-SCP™ recertification through the Society of Human Resource Management® (SHRM®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the Society for Human Resource Management website at &nbsp; <a href="https://www.shrm.org/certification">www.shrm.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details PHR:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details SPHR:
pre-approved by HRCIThis activity,   ID No. 000000 has been approved for  1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at   www.hrci.org.
Description:
pre-approved by HRCI
This program has been approved for 2 Business aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification credit hours through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute homepage at www.hrci.org.
The use of this seal confirms that this activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details GPHR:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details aPHR:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details PHRca:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details PHRi:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: No
*Program Location:

Online

*Prerequisites:

No advanced preparation or prerequisites are required for this course.

~Credit Details SPHRi:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
    <tbody>
        <tr>
            <td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
        </tr>
    </tbody>
</table>
Enable/Disable: Yes
Hours: 1.0
Free Marketing Course: No
Sponser: Illumeo
Participation: Solo
Instructor: Recorded
Presence: Remote