INTUIT: Introduction to Long Term Value (LTV) and Customer Acquisition Cost (CAC) 0.5 CPE

Course Duration: 0.5 Hours

Course Rating:

Course Enrollments: 49 Enrolled

Mode of Delivery: on_demand

Course Level: Basic

Study Area: Accounting

Introduction to Long Term Value (LTV) and Customer Acquisition Cost (CAC) provides insight into industry best practices when looking at Software as a Service (SaaS) and Subscription Businesses. The course also explains how LTV and CAC are calculated and why they are critical metrics for any SaaS Business.

Prerequisites

No advanced preparation or prerequisites are required for this course.

Learning Objective

Explore how Long Term Value (LTV) is calculated and used
Discover how to track and explain Long Term Value (LTV) and Customer Acquisition Cost (CAC) and recognize their significance
Recognize how to use these metrics to make better business decisions

Last updated/reviewed: March 16, 2024

(11) Reviews

(4 rating)

kevin_falini

I appreciate all of the practice. Lot's of problems help to develop proficiency at speed.

alan_willardson

Great course, was easy to follow and understand, with good examples.

david_dang

Very well laid out in the slide materials and the verbal walkthrough. Very clear and well thought out. Would definitely recommend it for any and all finance level professionals. It can be very complicated and this course made it easy to understand.

juha_bruun

Excellent overview on what contracts are and key considerations when entering into one.

tommy_kwon

Excellent short course about what LTV and CAC is to someone new to this concept.

steve_scheid

The course reinforced the need to write down and communicate strategic plans

corina_nour

Great beginner-level course on SaaS which provides a basic understanding of key terms and metrics

alison_jones

The content was good, but considering this was a course on effective presentation skills, I found it to be lengthy and dull. It could have been shorter and the speaker could have been more animated.