Power Persuasion Strategies: Influence a Customer to Buy 0 CPE

Did you know that there are words you can use that are more persuasive that will help you sell?  Words are just one of the tools of the persuasive sales professional.  You should use your credibility to enhance your persuasion.  You can learn persuasion strategies that will help your customers act and make buying decisions, which shortens your sales cycle. By learning the power of persuasion, you can sell more in less time.

There are simple and effective ways to incorporate more persuasion strategies in sales as you work with prospects and customers. All too often, sales professionals think all they have to do to persuade a customer to buy is to offer enough data. They think that will result in a buying decision.  In this course you learn why this strategy often fails and what to do instead so you can be a more powerful and effective sales persuader.

Prerequisites

No advanced preparation or prerequisites are required for this course.

Learning Objective

• Explore how to use persuasion that is not coercive.   
• Identify and use the components of a persuasive message.
• Explore the role of emotions in customer decision making.
• Discover how to enhance your credibility to be more persuasive.
• Identify more persuasive words for you to use while selling.  
• Discover the most effective proof to persuade prospects and customers.  

Last updated/reviewed: July 21, 2025