This course prepares participants to make decisions in product pricing based on data analysis and business intelligence (BI). Particular focus is placed on using price discrimination between customers to maximize profits and revenues using past sales data.
The course is intended as an applied primer in pricing analysis using new techniques resulting from the growth in e-commerce and BI techniques.
Prerequisites
No advanced preparation or prerequisites are needed for this course, but completion of the instructor's other courses on Business Intelligence (BI) may be helpful.
Learning Objective
- Explore the basics of pricing and why it matters for business
- Explore what price discrimination is and how it can be useful to a firm
- Identify different types of price discrimination and their uses
- Explore how to use price discrimination to maximize profits and revenues
- Explore how to apply Business Intelligence (BI) techniques to pricing analysis
Last updated/reviewed: March 4, 2024
(181) Reviews
(83 rating)I really like the way this instructor presents the material in his courses. This course offers a fresh perspective of the emotions and thought processes that drive financial decision making. Highly recommend!
Informative course, very well organized and presented.
Trainer Lynn Fountain does a good job defining the traits of an ethical leader in a corporate context.
I would have liked a video with an explanation with examples. Also, I don't see an explanation of how an applicant is defined. Otherwise a helpful course.
Excellent course i learned today about the best Wild, then you.com, and all other claude. I can see is a new world we are in and happy to be part of this transformational Journey. This course opened my eyes
Great course. I like the format. It gives a good overview of the general controls and then focuses on the sales order entry process exactly like advertised.
The PDF files are well written to understand the context in depth.
Lovely and energetic delivery. He did a fine job and his experience shows.
"I enjoyed this course a lot, great learning tools and it helped me a lot. I really appreciated the experience and I liked the method of presentation. Thanks!"
my score was 73% , this is not good enough, I need to study more.
Ethical issues are sometimes downrated, what is not correct. Great presentation.
This was a good overview of business loans and the basics of dealing with those loans.
Very interesting topic presented in an easy to understand manner.
Good discussion but I don't think the answer for the first review question is correct.
Of the many, many courses I have taken on the Illumeo platform, this was definitely one of the best and most insightful. I have always found elements of "behavioral finance" to be fascinating and powerful in planning, strategy, and business performance. Mr. Stephens has bundled the leading theories and presented them as a unified new "dimension" for planners and leaders to factor in. He has done so in a manner that CFO's and other business leaders will undoubtedly find easy to digest, replete with useful examples. The consideration of these concepts will undoubtedly add value via improvement decision-making and more enlightened risk assessments. Thank you for such a quality contribution to the Illumeo portfolio!!
happy to pass the exam at one time, Great and thanks you.
Great information about useful tools. Didn't know there were so many plugins available
Instructor is very knowledgeable, some of the terms are more difficult for a beginner.
I am a CPA that works in a publicly traded company and most of the ethics courses are firm based. I like the perspective on this course being non-firm.
Great overview, clear and concise presenter, good value for your time
I liked the fact that the presenter had a good sense of humor and was able to make the accounting course more interesting and enjoyable to listen than it might otherwise have been.
Very interesting course! ..................................................................
A heady topic. Take small bites of this one and revisit. Work with IT for efficient undertaking.
I will comment on one aspect of the course in particular. The presenter recommended criminal background checks as a method to prevent fraud. He fails to address the issue that biases in the criminal justice system against racial minorities result in such checks having a disparate impact on those same minorities. He also does not address the fact that such checks will turn up information that is prejudicial but of questionable relevance for preventing fraud (for example, minor drug convictions or other minor violations of the law), which in turn will make it difficult for people with those convictions to move on from their pasts. Other than that, the course was good.
Very thought provoking course with insightful observations
This course had very good examples and case studies. Overall good overview and thought provoking.
The course author used creative approach to teach the strenghts and weaknesses of the two excel tools.
The exam is very challenging if you don't have a decent understanding of Tax for partnerships....
Good, pragmatic tips for customer communication.
Materials need some improvement. They are just bullet points without any context. That's good for normal presentations, but won't be useful if trying to use as a guide later on when the information is not fresh in our minds.
This course teaches you to how to think about thinking. Excellent how the presenter (who is excellent) explained the concepts using not just general but accountant specific problems.
Interesting and informative course with relevant information to understand the controllership function. Easy to follow and understand.
Slides should be prepared in advance, no slide materials to retain and or review, and the exam questions were very poorly worded relative to answer choices.
Broad ranging look at ethics, morality, and laws. There is enough time in the lecture to cover definitions, the difference between the concepts, a brief discussion of Jonathan Haidt's theories and the Milgram Experiment, and the personal aspect of dealing with conflicts.
Good overview of a complicated topic. Most importantly helps you understand what to look for and where to look when an employee works in more than one state.
Methodical view on all the aspects of company culture and the dynamics between teams. Did not love the lack of visuals
This was a good course on financial statement basics... if you don't know the answers to the questions, go back and refresh
Very well explained the concept with proper examples. Helps a lot for the corporate cost analysis. Really enjoy the course and easy to follow on his explanation. Great lectures and I will take more of Erik's courses.
This is a helpful course for someone who is new to finance leadership role, who has not previously been exposed to cross-functional engagement or project, or who has not previously working with C-suite level executives.
I love this course! Practical and motivating, actionable advice to drive your business forward. Implementing advice right away.
I appreciate some of the functions that have been used in the past or can be used by combining functions to an extent that it helps understanding the new functions. But in this presentation there seemed to be so much of it became confusing or a bit of information overload.
Loved this course. This was better than an 8 hour in person course I completed on Negotiations.
Tina did a great job demonstrating the visualization in Tableau. The examples are relevant for CPAs. Highly recommended to Tableau beginners.
Poor grammar and punctuation in most slides, plenty of redundancy.
I appreciated learning more about the covid pandemic and how it relates to the working world
I liked the course, slides and examples provided. The questions were also were relevant and not overwhelming. Hope to see more courses by this author
good, but more explanation of correct answers in some cases on review q's
Spot on, easier to identify these mistakes while harder to consistently avoid.
The material regarding taxation of moving expense is outdated.
Good to understand basic concepts, like economics textbook.
Solid program with a good template / model to utilize.
I loved this lecture - some really great insights for how to be a better leader!
This is a high-level overview of how to organize data analytics efforts and sell these services to the business.
Great refresher of ethics. Reminded me of my college audit class, important to refresh the mind each year to see how ethics are handled.
Clear, well paced and enjoyable. It was a good review of key financial concepts with great story telling.
Basic concepts are explained for beginners and easy to undetstand.
great reassurance on which animation to use in a presentation.
Great course that explains how to use email professionally in today's context.
Excellent course for helping refresh what most of us learned in Intermediate Accounting. Content is good and well delivered. My only complaint is the sound quality isn't great in a couple of the modules and should be redone.
Informative course that opened my mind up to pricing strategy.
Excellent materials and will make for good reference going forward.
Good course and ideas for staying more organized and effective..
Easy to follow. Relatable content. Clear presentation.
Great class- one of the better ones! As someone who has a published book, I can attest to the importance of editing.
Good Info presented and time helping shortcuts. I knew most, but a couple new and all helpful
What is this question ? The Altman Z statistic measures the efficiency of a firms marketing efforts over the past: The Altman Z score is about the probability of bankruptcy in the next two years... It has nothing to do with measuring marketing efforts .. How is this an exam question ?
Clear and Concise course. Learned a lot about analyzing data.
the course is a good review of basic accounting theory. author explained in quite detail
I learned from this course about portfolio management, including asset allocation, risk and return, the efficient frontier, Sharpe ratio, Beta, et al.
I am a financial controller from a SAAS company. this course helps me get understand our industry benchmark index.
Extremely helpful and clear guidance. Recommend this to anyone else who is interested in learning more about Power BI.
I appreciate all of the practice. Lot's of problems help to develop proficiency at speed.
if you ever have to explain basic accounting concepts to someone, this is an excellent example on how to do it - introduction of accounting to novices done perfectly - very clearly, methodically and encouragingly.
One word- Interesting? This course is general motivational info, not necessarily related to COVID. There were a couple of good stories:)
Engaging teacher. Course provides a good overview of later courses offered by teacher. Lets one know if they would be interested in the subject.
Great, quick, and handy guide for finance managers to keep in mind regardless of role. First Illumeo PDF slide deck I've saved for the reminders.
This class provide a lot of detailed information and resources.
This course covered the stated learning objectives.
Great course for being introduced to the Blockchain world
Interesting course, worth enrolling even though CPE credit not available!
I thought Ms.Shirley was not so exciting to tell us why is so important to learn payroll accounting well, I encouraged her to be louder in the course. I thought the test in the last session is not so relevant to payroll accounting, and I still do not what is the different between wage and salary?FICA and someother similar concepts, so next time pls tell us more knowledges about payroll accounting.Thanks for Ms. Shirley's great work.
The course is great for refreshing the skills in Pivot Tables. It is very informative and detailed. The presenter discusses the topic in a step-by-step procedure making it very clear and easy to understand.
very good high level information for lending business details
Most engaging course I've taken on this site. Instructor does very well holding your attention and keeping it interesting.
Sussman is excellent. He was one of my MBA professors so I was excited to see him on this platform. If he's teaching a class, you want to take it.
I really appreciate this course and its help in career growth and overall help in gaining knowledge in who we are, who we want to be and what our passions are.
This was a wondeful webinar! it has provided a lot of useful techniques that im going to apply to my presentations from here on. Nathan was really enjoyable to listen as well. It was a worth the time and money. The course gave me good information to use in a upcoming high profile presentation that i am about to give.
I appreciated the materials and instructor had a good knowledge of the subject.
Good concepts, but he goes very fast when working in excel.
Up-to-date approach for CPE course mentioning about proper use of the title in social media. I also like the fact that this is not only focused to CPAs in public practice but to anybody who is maintaining the tile.
This course was very easy to follow and I gained greater insight on what type of leader I am.
Very nice - I like the course and the image of the flat file...as it is probably similar to what a lot of people are seeing.
What you would expect for a foundation level course. The questions proved to be a nice refresher.
Good overall intro to power query. But the VBA portion was just copying existing code. OK for this level of course since focused on power query.
Very informative and organized in an easy to follow method. Enjoyed the training.
This course is very helpfull and effective. I think it is a good start.
The speed of the presenter when talking was way too fast. We were learning about presenting to non financial managers and I could not keep up with the flow of information. Way too fast and way too much.
Very informative and easy-to-follow course. Great instructor. Look forward to other lessons offered by this instructor
Excellent overview of pricing strategy and various forms of price discrimination.
Exactly what I needed, added many of the missing pieces for me. I like the format, showing what to do then, doing it. My only gripe is that the exam has questions on charts when no charts were in the course material.
It was a good course. I wish it would have gone into more with subtotaling as it relates to pivot tables. Never saw the need for a custom list but it was interesting to learn. My favorite part was learning the Alt = is the shortcut for SUM.
Great course! Very informative! Learned a lot about the importance of ratio analysis and various ratios used to compare companies to their competitors
The speaker has provided very nice explanation with examples.
very interesting and I would suggest this course to a college student.
This course would be beneficial for consultants that work with small companies that do not have a finance department.
it was good........................................
This is an excellent starter course to get anyone who is interested in the new revenue recognition standards, ASC 606, familiar with the new requirements. It breaks down the 5 step model and explains what is required for each step.
Comprehensive overview with detailed steps to a good fraud mitigation program. Instructor laid out what was to be covered and then covered it.
Really enjoy how Marc & Paul present together - engaging!
This course provided a good overview of how to account for book-tax differences, as well as how to effectively navigate the Schedule M-1
Good overview of models and high level theories, but would have liked to see some of the examples actually done in Excel or another tool.
Good overview of the Segregation of Duties method of review and of why its important
Very articulate, concise and insightful! I would recommend for anyone looking to improve their public presence.
Simply the best instructor I have found on Illumeo. Extremely thorough, technical and practical.
Good overview of the process from beginning to end with sound advice along the way. Thank you.
A useful and technical course topic which was presented in a clear and concise manner.
Excellent instructor. Entertaining and very informative. Increase in understanding of sumifs.
I agree with the other reviewers that the exam focused too much on the actual result of a calculation of present value and not on the actual topic of lease accounting.
very helpful for understanding of rev rec new standards
overall this course was effective in providing a high-level overview of the new standard. Examples that were given were clear to understand and follow along.
like this class a lot
Helpful information!
very informative
Interesting real life cases.
Will help me be a more effective leader.
keep up the great work
I liked the pick one or two things that will make the biggest difference and take 6-12 months to ingrain it into your leadership style.
I was glad that the course had the updated information on the new and upcoming changes.
I loved this course. I didn't realize how to use the SUMIFS function and I will definitely use it now. I need to practice right away before I forget how to use it!
Excellent review of contract basics. Loved it!!
Excellent course with great examples throughout. I especially liked the banana conversation. I'll definitely be checking out more of Michael's courses.
very interesting
Some more error rectification technique may be included in this course.
Excellent and impressive presenter!
Excellent course for finance professionals.
This was very informative. I have been having a hard time as the interviewer what are the expectations from the other side.
By repeating all the exercises and formulas, it is now easier to remember the formulas. Practical summary of how to remember the formula versus the "code" is helpful. Clear and concise.
Useful points
love the statistics - really good insights
A very interesting topic, another one they don't teach you in school.
p
very clear and concise
Course had nothing to do with the title
Solution for problems - if you can show via formulas with data input or in excel that would be very helpful
Very informative!
good
Best course on Pricing strategy
Great Course
Very informative course!
Tough overall but a great course
Tough course
Great course.
Short, but very well put together and very informative, nicely done!
Great Course!
Good course
Difficult but enjoyable
Amazing. You should try being a professor because I think you would do well
Great refresher on financial statement analysis
A continuous play option for the video is ideal.
Great Course!
Good course.
Helpful for understanding datasets and making sure your data is not fake
detailed and informative
Slides were extremely helpful to review, concepts laid out very plainly but informatively
Great course. Even better teacher. Sorry it's late.
awesome!
Interesting stuff
A+
The training made me understand more of the client situation and effective ways to communicate with the customers. To address their disputes/queries efficiently.
The class delivery was efficient and effective.
good review material
Excellent session, engaging instructor and informative content!!
Good course!
Very basic if you're a CPA.
Basics
Enjoyed it.
Love Blair Cook's presentations. Very inspiring.
Good refresher on SEC Reporting and structure of reports
Straightforward and easy to understand course content.
Great Course...
This course was a great review as I haven't worked with these statements in a while
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