Introduction to SaaS provides insight into industry best practices when looking at Software as a Service, “SaaS” and subscription businesses.
This introductory course reviews the SaaS funnel from Traffic to Revenue, definitions of key metrics, and a hands on activity for working with SaaS data. We also discuss how a SaaS business derives its customers, monetizes the customer, and how to calculate the value of a customer over a given timeframe.
Prerequisites
No advanced preparation or prerequisites are required for this course.
Learning Objective
- Explore the SaaS funnel and recognize when key events occur
- Discover how to track certain metrics and evaluate their performance
- Recognize key risks specific to a SaaS business
Last updated/reviewed: March 26, 2024
(17) Reviews
(6 rating)
I appreciate all of the practice. Lot's of problems help to develop proficiency at speed.
I feel the last test answers was not correct! I still passed but I think that the exam should be reviewed. Great course otherwise and nice to have to Excel supporting materials if I ever need to go back to it.
Excellent overview on what contracts are and key considerations when entering into one.
Excellent, straight-forward course if you are considering creating an entity or support a product that is utilized among a variety of entity types.
Slow start to the seminar but ending stongly
The course reinforced the need to write down and communicate strategic plans
Very interesting and helpful!
Very informative.
Great beginner-level course on SaaS which provides a basic understanding of key terms and metrics
Great overview of key methodologies to keep in mind when managing IT expenses in an operational methodology
It would be better to have the spreadsheet in order to play around with the data.
Please match the speaker with the slide transitions and slow down the pace.
For a true beginner like myself, the material was perfect.
great overview.
Nicely done unpacking the essentials in an easy to understand format.
Really good! Loved the hands on data exercise and tips
I love the NRN tip! The amount of "Thank you" emails in my office is extremely wasteful of my time and inbox space.
Lesson Questions and Answers0 Questions
INTRODUCTION AND OVERVIEW
- Introduction to SaaS 1:14
SaaS 1.0
- SaaS Revenue Tree 8:43
- Subscription Metrics 6:13
- Cohort Overview 8:43
- Working with SaaS Data 13:42
CONCLUSION
Continuous Play
SUPPORTING MATERIALS
- Slides: INTUIT: SaaS 1.0: Introduction to SaaS PDF
- INTUIT: SaaS 1.0: Introduction to SaaS Glossary/Index PDF
REVIEW & TEST
- REVIEW QUESTIONS quiz
- FINAL EXAM exam
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