Do you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness? Content marketing is the tool that can make that happen. Today, you are the new media! There are many resources to capture your audience’s attention. The key is knowing what to do, when and how often, so you don’t waste your valuable time.
Why? So you are creating and distributing valuable and relevant content that attracts, acquires and engages your target audience. Doing so will generate profitable customer activity. It’s time to Take Your Content Marketing to the Next Level.
This course teaches you just that. You will learn how to overcome the challenges of creating engaging content that connects and appeals to your ideal client on a consistent basis.
Prerequisites
No Advanced Preparation or Prerequisites are needed for this course.
Learning Objective
- Identify what Content Marketing is and recognize why it is important
- Explore how to create a content marketing strategy including keywords and hashtags
- Explore how to edit content to repurpose for different platforms
- Explore how to plan for frequency of posts with an editorial calendar
- Recognize how to prioritize your efforts to get the most value for your time
Last updated/reviewed: March 24, 2024
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INTRODUCTION and OVERVIEW
TAKE YOUR CONTENT MARKETING TO THE NEXT LEVEL
- Why Content Marketing? 16:28
- Create a Content Marketing Strategy 7:49
- Gathering Content 9:06
- The Hashtag (#) 4:18
- Create an Editorial Calendar 7:40
- Repurpose Content for Different Platforms 4:49
- All About Frequency 8:55
CONCLUSION
CONTINUOUS PLAY
SUPPORTING MATERIALS
- Slides: How to Take Your Content Marketing to The Next Level PDF
- How to Take Your Content Marketing to The Next Level Glossary/Index PDF
- How to Take Your Content Marketing to The Next Level Supporting Documents DOCX
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